Herman's Hands Line 2.
Using clothing as a vehicle for spreading awareness.
Who is Herman?
Herman was my dad and this brand acts as his hands from wherever he is now.
All of the designs in the Herman’s Hands Second Line are directly inspired by Herman’s life as a Tattoo Artist, Hard-man and Father in 80’s/ 90’s/ 00’s Australia.The designs reflect who Herman was as a man.
For the Second Line campaign we have drawn inspiration from found footage and photos of Herman.
Create Dialogue - Inspire Change.